Proposal_Wellbeing

Proposal_Wellbeing_Platform

2 + 4 = 6

Hi Henry,

RELEVANT PRODUCTION APPS

Moru Digital Wallet (Built with Flutter): A high-security financial platform serving 500,000+ active users. I was responsible for leading the mobile app development.

iOS App Store: https://apps.apple.com/np/app/moru-digital-wallet-nepal/id1497676739
Google Play Store: https://play.google.com/store/apps/details?id=com.paynep.moru

Transform The Day: An AI-powered marketing and content platform built with Flutter. I was responsible for leading the mobile app development.

iOS App Store: https://apps.apple.com/us/app/jiona-social-media-ai-agent/id6599848959
Google Play Store: https://play.google.com/store/apps/details?id=transform.the.day

Ned: A financial platform build using Flutter Web. I was responsible for building the web application using Flutter.

Website: https://www.nedhelps.com/

Artist Evolve: A platform for musicians to manage releases and track analytics. I was responsible for building the backend system using NestJS.

WebApp: https://app.artistevolve.io/

I have more than 6 years of experience building production-grade applications across mobile, web, and backend systems. This full-stack background allows me to design systems that are not just beautiful but also scalable, secure, and vendor-independent.

RECOMMENDED STACK

Primary Recommendation: Flutter (Mobile & Web) + PocketBase (Self-hosted Backend/CMS).

Flutter allows us to build a single, high-performance codebase for iOS, Android, and Web that delivers a premium “Netflix-style” experience without the limitations of a template builder.

For the backend, PocketBase is the pragmatic choice: it provides Auth, a Real-time Database, and a clean Admin UI for non-devs out of the box. Because it is self-hosted (e.g., on AWS or Hetzner), you maintain 100% data ownership and avoid the per-user SaaS fees that often plague V1 projects.

ARCHITECTURE & DATAFLOW

Frontend Layer: Flutter (Mobile + Web) using Riverpod for state management. This ensures a smooth, content-first experience with minimized rebuilds and high performance across devices.
Backend/CMS Layer: PocketBase. Handles user authentication, content metadata (categories/collections), and provides the admin panel for your content team.
Video Backbone: Mux (Recommended) or Wistia. I recommend Mux for its true usage-based pricing ($0.001 per minute streamed), which ensures costs scale only with your success.
Analytics Layer: PostHog for deep user engagement tracking, with critical progress data synced back to the PocketBase user-state for persistence.

VIDEO ANALYTICS PLAN

Events Captured: video_start, milestones (25%, 50%, 75%), video_complete, and drop_off_point.
Data Storage: Aggregate behavior (heatmaps, replays) is in PostHog. User-specific progress (e.g., “completed exercises”) is stored in a user_engagement collection in PocketBase.
User-Level History: A “Heartbeat” mechanism in the Flutter player updates the user’s progress every 30 seconds, enabling “Resume Playback” across all platforms.

LOCK-IN & MIGRATION PLAN

Ownership: You own the Flutter source code and the self-hosted database.
Migration Path:
- Database: PocketBase uses SQLite/PostgreSQL. You can export a full SQL dump at any time.
- Video: Using standard HLS streaming ensures you can switch CDNs without a frontend code rewrite.
Hardest to Replace: The custom UI logic in Flutter—but since it handles all platforms simultaneously, it represents the most efficient use of your development budget.

V1 DELIVERY PLAN

Timeline: 12–14 Weeks.
Key Milestones:
- Week 3: PocketBase setup & Core Auth.
- Week 7: Video Library & White-label Player.
- Week 10: Category navigation & Daily-use flows.
- Week 14: Analytics, Notifications, and Handover.

COST

Build Cost Range: $18,000 – $28,000.
Monthly Maintenance: $600 – $1,200.
Hosting/Tooling: ~$150/mo total. No per-user “tax” for core functionality.

TOP 3 RISKS & MITIGATION

Web Performance: Flutter Web requires optimization (CanvasKit). Mitigation: Using native HTML views for video playback to ensure maximum GPU acceleration.
App Store Approval: Wellbeing apps face high scrutiny. Mitigation: Building in required privacy controls and non-medical disclaimers from Day 1.
Vendor Dependency: Mitigation: Self-hosted PocketBase ensures you are immune to SaaS pricing hikes.

Technical Comparison: Wistia vs Mux vs Uscreen

1. Uscreen (The “Smarter” Decision Scenario)

When it’s smart: ONLY if you need to launch a generic template storefront in 7 days without a developer.
Risk for your project: It violates your “No per-user SaaS dependencies” rule. Uscreen charges ~$1.50 per subscriber monthly. For 1,000 users, that’s $1,500/month just for the platform “rent.”
Lock-in: High. Migrating away usually means building from scratch.

2. Wistia (The Balanced Tier)

Pros: Incredible heatmaps and marketing tools out of the box.
Cons: Advanced features needed for this project usually start at $319+/mo.
Verdict: A great choice if the marketing budget is high, but significantly more expensive to scale than Mux.

3. Mux (The Developer’s Choice - Recommended)

Pros: Pure usage-based pricing ($0.00096/min streamed). No monthly minimums for core features. 100% white-label.
Verdict: Lowest long-term risk. You own the player experience, and you only pay for what your users actually watch.